| AdWords Introduces Preferred Cost Bidding
AdWords introduced a new bidding option called "preferred cost bidding," an alternative to setting a maximum cost-per-click (CPC). In essence, for the advertiser with less time and/or fewer resources, the option puts AdWords management on Google's shoulders. Marketing Pilgrim's Andy Beal compares it to a mutual fund model, and Efficient Frontier's latest "marketplace" approach. The advertiser sets the ROI and pricing goals and lets Google do the rest. Instead of setting the maximum CPC or CPM (cost-per-impression), advertisers set the "preferred" CPC or CPM bid, representing the average price a marketer is willing to pay. "For example," writes Vivian at InsideAdwords, "suppose you want to pay an average CPC of $0.50. Currently, you need to regularly monitor and adjust your maximum CPC bids to keep your costs at or around $0.50 per click.
King Corn puts used equipment in hotter demand
Bob Rottier had little idea what bids to expect for the assortment of equipment at his first big farm auction of the year last weekend in Grant. But he was pretty certain a 1950s-era John Deere 290 two-row corn planter would not bring much. So the co-owner of Fremont-based Auction Connection Inc. was surprised when a man planning to grow corn on the east side of Michigan bought the planter for $550. "Five years ago, you couldn't get $100 out of them," Rottier said. Times have changed in farming, with $4 per bushel corn prices fueling optimism and pushing corn acreage nationwide up 15 percent from 2006. A U.S. Department of Agriculture study forecasts farmers will plant more than 90 million acres of corn this year, the most since 1944.
Property Auctions - A Good Bet For Buy-to-Let Investors?
Auctions for property have a long standing reputation as being a good place to get a bargain home or investment, due to the buildings having been repossessed or the owners needing a quick sale. However, those taking this route to purchase their next property should be aware that these places are often in need of refurbishment and even major structural work, so these costs must be factored into the highest bid. Most auctions used to take place in London, but in recent years there has been a surge in such sales and now the shrewd investor can find one in almost any locality. Some research carried out by a national website has found that properties sold through an auction are often sold as 40% less than their market value - although if a bidding war is initiated then the price rise dramatically.
Iran to seek bids for two atomic power plants
TEHRAN (Reuters) - Iran said on Sunday it would seek bids in the next few days for two new nuclear power plants and will partly run them on fuel produced at home, a process the West fears could lead to material for building atomic bombs.Ahmad Fayazbakhsh, an official at Iran's Atomic Energy Organisation, said the power plants would each have capacity for 1,000 to 1,600 MW and would be built at Bushehr, the southwest port city where Russians are building Iran's first atomic plant.The West fears Iran's civilian nuclear programme is a smokescreen for atomic weapon ambitions, a charge Tehran denies.A Western diplomat said the tender announcement appeared aimed at justifying Iran's statement on Monday it had expanded work to make atomic fuel in defiance of a U.N. demand to halt uranium enrichment, a process which can be used to make bombs."Two international tenders in the coming days will be issued by Iran's Atomic Energy Organisation ...
|
